CASE STUDY:
AVENANCE CATERING

Overview: Avenance is an on-site catering company who provide a range of refreshment solutions to over 600 locations across the UK. They work hard at delivering commercial value for clients as well as creating a pleasurable dining experience for customers.

Problem: Avenance were using comment cards to collect feedback from restaurant customers and report satisfaction levels to their clients. There was an inadequate volume of feedback to provide meaningful data, despite restaurant staff working hard to encourage responses.

Solution: Opinionmeter

Benefits:
Directly related to feedback gathering:
- Hassle free simplicity and ease of use;
- Markedly increased feedback volumes, with 15% - 30% responses across various sites;
- Unprecedented speed in reporting effectively to their clients

And at the management level:
- Unprecedented speed and depth of service benchmarking;
- Operational overviews with statistical backups at a level of detail not previously possible.

Feedback:
“Not only has Opinionmeter helped us to understand the different wants, needs and desires of our existing user segments, it has also
identified user segments that we never knew existed. Consequently, we are able to target and position our food offers with more confidence and give more of our customers what they want, when they want it. Opinionmeter is therefore a key tool to drive sales and engage our customers towards retention”. - Howard Allen, Avenance Operations Director

“It is an excellent tool for seeing where you need to focus. All clients have been very impressed with it and the amount of information it has provided.” - Susan Rose, Avenance Operations Manager

CASE STUDY: AVENANCE CATERING

CASE STUDY:
AVENANCE CATERING